Equipment & Supplies
In a recent discussion with Bradley Cooper, editor of Food Truck Operator, Jordan Schild, president and CEO of Premier Food Trucks, shared valuable insights for achieving success in the food truck industry.
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April 22, 2025
The food truck sector continues to grow rapidly. According to IBISWorld, there were over 52,600 food trucks operating in the U.S. in 2023. Entering this business, however, requires thorough planning to choose the appropriate truck, equipment, and branding.
During the Restaurant Operator podcast, Jordan Schild emphasized some common pitfalls food truck operators often fall into, such as opting for a used truck to save costs, which can lead to expensive repairs and loss of revenue in the long term. He emphasized the importance of investing in a high-quality truck initially, stating that savings will materialize over time.
He also provided additional tips, including:
- The three essential features every food truck should have.
- Ways to differentiate a food truck in a crowded marketplace.
- Common mistakes to avoid in the early stages.
- How Premier Food Trucks supports operators in their journey.
To listen to the full podcast, click the link below.
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FoodTruckOperator.com provides resources for managing the growing food truck industry. Content is tailored for owners and operators, covering trends, news, and profiles of business owners, along with technologies and tools that can facilitate business expansion.
