KANSAS CITY, Mo., November 17, 2025–(BUSINESS WIRE)– City Rent a Truck has launched its new sister company, City Truck Equipment, specializing in comprehensive upfitting services to create high-quality, ready-to-use truck builds.
Originally established as an in-house solution to address delays and quality issues with external upfitters, City Truck Equipment emerged out of City Rent a Truck’s need to enhance efficiency and quality. This shift allowed for better control over production times and services.
“Using outside upfitters meant we struggled to meet customer expectations on timelines,” stated Jeff Schuetz, President & CEO. “When Customer First is our core value, every decision has to aim at enhancing their experience.”
Transforming a Solution into a Service
What started as a small internal initiative has quickly grown into one of the nation’s rapidly expanding upfitting companies. In the last five years, City Truck Equipment has demonstrated the effectiveness of its builds in the demanding rental industry.
“After five years of improving our rental fleet and observing its performance in challenging conditions, we’re excited to extend our expertise to our customers,” said Shaefer Schuetz, Vice President of Business Development.
City Truck Equipment now operates from a new headquarters in Kansas City, MO, with additional locations in Olathe, KS; Houston, TX; Atlanta, GA; and St. Louis, MO. “Our experience with diverse truck configurations has made us experts in various builds,” added James McKinley, Vice President of Operations.
Creating Reliable Solutions
City Truck Equipment specializes in customizing work trucks and vans for vocational fleets, with services backed by in-house engineering, fabrication, electrical, and hydraulic support. Their motto, “Building Trucks That Build America,” reflects a commitment to reliability and customer satisfaction.
“Our goal remains unchanged,” said Schuetz. “We strive to create lasting customer experiences through meaningful relationships and appreciation.” Both City Rent a Truck and City Truck Equipment are led by the same leadership team, ensuring consistent service quality across both companies.
About City Truck Equipment
City Truck Equipment focuses on upfitting and tailoring work trucks and vans for various fleets, with all aspects of the build managed in-house.
About City Rent a Truck
Founded in 1964, City Rent a Truck offers commercial truck rentals, rental purchase options, and fleet solutions to businesses throughout the nation.
Source version available at: https://www.businesswire.com/news/home/20251113378506/en/
For more details, please visit citytruckequipment.com or reach out to:
Zach Baker | Director of Sales
sales@citytruckequipment.com | (816) 673-3346
