The Work Truck Show 2009 Overview
The Work Truck Show 2009 will take place alongside the 45th Annual NTEA Convention from March 4-6, 2009, at the McCormick Place West Building in Chicago.
Event Highlights
The event features 500,000 square feet dedicated to new vocational trucks, equipment, and related products. It also offers over 40 industry-specific training courses, special sessions on green trucks and 2010 emission-compliant chassis, along with a Green Truck Ride-and-Drive experience.
Attendance and Benefits
According to Andrew Outcalt, NTEA convention chairman and president of Meyer Products LLC and Swenson Spreader from Cleveland, Ohio, “Thousands of fleet managers, truck dealers, equipment distributors, upfitters, and manufacturers attend The Work Truck Show each year to explore the latest products and technological advancements, receive expert technical guidance, and learn strategies to enhance their businesses.”
Keynote Speaker
Mike Rowe, the host of Discovery Channel’s “Dirty Jobs” and “Deadliest Catch,” will deliver the keynote speech at the President’s Breakfast and NTEA Annual Meeting on Thursday, March 5.
Educational Opportunities
The Green Truck Summit, sponsored by International Truck, will provide essential updates on hybrid and alternative fuel options for work trucks. This Summit serves as a significant educational forum focusing on the real-world applications of the “green” movement’s impact on commercial trucks.
Special Sessions
One notable session, “Upfitting Equipment on 2010 Emission-compliant Truck Chassis,” will feature experts from major truck manufacturers discussing the changes made to their chassis to comply with 2010 emission standards and addressing questions regarding equipment installation. Fleet managers will also find the Truck Fleet Manager Training Session & Networking Luncheon beneficial for understanding how 2010 model year diesel trucks may affect their equipment specifications and fleet operations.
Additional Sessions
The Special Session titled “From Tactical to Practical: A Playbook for Identifying Profitability and Survivability” will delve into industry developments, challenges, and strategies companies can adopt to succeed in the current landscape. This session builds on insights from the 2007 North American Truck Equipment Industry Outlook and incorporates recent findings from a follow-up research study.
Symposium and Training
The Fleet Management Symposium will provide a comprehensive program for fleet and shop managers, spotlighting financial and operational practices aimed at cost reduction while enhancing shop labor productivity. It will be led by Kelly Walker, president of Kelly Walker Associates in Dallas, Texas. Additionally, Stan Slap will return to present “The Seven Deadly Sins of Strategic Implementation,” highlighting common pitfalls in strategy execution and solutions to overcome them. With more than 40 educational and technical training sessions available, participants can explore topics ranging from hybrid technology to the latest work truck equipment and updates on 2010 emission standards.
Green Truck Ride-and-Drive
During the event hours on March 4 and 5, attendees will have the chance to test-drive over a dozen street-legal new hybrid and alternative fuel commercial vehicles as part of the Green Truck Ride-and-Drive. The latest advancements in hybrid and alternative fuel technology will be showcased in the Green Truck Pavilion, featuring various exhibitors including truck manufacturers, component suppliers, and system integrators.
For more information, visit: www.ntea.com
