The Influence of Social Media on Fashion Trends
Social media significantly shapes the evolution of fashion trends. When influential figures like celebrities, athletes, or content creators endorse a brand, item, or sneaker, it triggers a surge in interest. While many believe that achieving success in the fashion industry requires aggressive marketing through digital platforms, emerging label And Austin takes a different approach. Founders Reuben Perin and Geoffrey Glenister emphasize a more understated introduction of their high-quality garments, aligning their strategy with their core values. They prefer the clothing to speak for itself, allowing consumers to determine its value.
A Brand with Humble Roots
Founded in 2020 in Los Angeles, And Austin is still in its infancy, having launched just before the pandemic. With extensive experience in design and merchandising, Perin and Glenister are well-acquainted with the fashion landscape. They aim to create clothing that resonates with fans of Americana, vintage, and military aesthetics.
A Unique Identity
Online searches for “And Austin” reveal minimal background information, reflecting the brand’s low-key identity. The name ‘Austin’ pays tribute to one of the designers, while the ‘And’ symbolizes the brand’s belief that the clothing itself should take precedence. Interestingly, the products are not related to Austin, Texas, adding a quirky element they appreciate.
Core Design Philosophy
And Austin distinguishes itself through a unique design language. Unlike brands that rely heavily on bold colors and whimsical prints, they focus on a blend of experimental yet familiar styles. Their design philosophy is anchored in three pillars: fabric, fit, and function. Perin notes that their collections gain attention for harmonizing workwear inspirations with elegant details, emphasizing their individuality through material choices and tailored cuts.
Timeless and Practical Designs
The duo prioritizes high-quality materials like cotton, nylon, leather, and knits sourced from Japan, as well as Italian yarns known for their durability. Additionally, their designs feature comfortable silhouettes, neutral tones, and utility-inspired elements like pockets. And Austin’s pieces are timeless and blend seamlessly into everyday wear, all while incorporating subtle details that appeal to fashion enthusiasts.
Signature Pieces and Upcoming Releases
Among And Austin’s notable garments is the Club Collar Coat, inspired by 1950s fireman jackets. Its oversized pockets and tailored fit give it a modern twist. Other favorites include the Giza Modified Mac and the Trucker Jacket, both echoing classic styles but enhanced with unique features. Their upcoming FW23 collection promises to introduce new colors and styles while resurrecting popular staples.
Future Aspirations
Available through its website and a growing number of retailers worldwide, And Austin believes that the best brand experience comes from interacting with the products in person. As they continue crafting quality pieces, Glenister expresses hope that consumers appreciate the artistry and effort behind their designs. “In the end, all design is subjective,” he states, emphasizing the importance of both what is created and how it is made.
