Attracting the Next Generation of Truck Drivers: 6 Effective Strategies
March 11, 2026
As the demand for freight continues to increase and the driver shortage reached a high in 2021, many trucking companies are recognizing that younger individuals represent an overlooked pool of talent for the industry. A recent study by the American Transportation Research Institute (ATRI) surveyed 100 carriers to identify successful strategies for attracting and retaining […]
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