Survey Reveals Increasing Job Search Among Truck Drivers
BRENTWOOD, Tenn. — A recent survey conducted by Conversion Interactive Agency (CIA) and People. Data. Analytics. (PDA) indicates that 40.2% of truck drivers are currently seeking new employment opportunities in the industry. This marks a 3% increase from spring when 37% were actively searching for jobs.
This figure represents the highest level of job-seeking among drivers since the survey began in spring 2021.
Importance of Online Reviews
Drivers also expressed that online reviews significantly influence their decision to drive for a new carrier. When asked whether they consider online reviews or simply the star ratings, 58.4% stated they do both, emphasizing the importance of online feedback in a carrier’s reputation management strategy.
Adapting to Digital Changes
“As we advance further into the digital era, it’s evident that carriers must embrace innovative technologies to remain competitive in recruitment and retention,” stated Kelley Walkup, president and CEO of CIA. “Truck drivers are forming online communities and making career decisions based on peer reviews. They are utilizing social and digital platforms to explore job opportunities, and technology is rapidly evolving.”
Sign-On Bonuses Matter
While online driver reviews play a significant role in carrier selection, 54.6% of drivers indicated they are more inclined to accept a position if a sign-on bonus is offered, suggesting that this element should be discussed in recruitment strategies. The survey data also covers various topics affecting drivers today, including their communication preferences and the challenges they face in the industry.
Impact of Fluctuating Freight Volumes
Recently, freight volumes have softened, leading 27.2% of drivers to report fluctuations in their miles, while 24.8% observed no changes. “Nearly 50% of drivers mentioned a decrease or fluctuation in their mileage within the last 6-12 months,” said Scott Dismuke, vice president of operations for PDA. “It’s important to note that newer drivers in the industry have not experienced a typical freight market, which makes these numbers more pronounced for them. Upcoming months are vital for monitoring freight volumes, and communication from carriers regarding these shifts should be a priority.”
Drivers’ Expectations on Carrier Support
In the survey, drivers addressed whether they would leave a job due to issues or delays with shippers/consignees. A significant 72.3% answered no, indicating that drivers typically don’t hold their carrier responsible. However, when asked if they expect their carrier to address these issues, 75.7% affirmed that they do.
Ongoing Challenges in Driver Retention
Dismuke highlighted that as the economy evolves, retaining drivers remains a challenge for trucking companies. “There are numerous individual factors at play. Carriers must stay attuned to their data and what drivers are saying—most importantly, who is sharing these insights. Carriers that can swiftly identify and resolve driver concerns will have a competitive advantage,” he concluded.
To access the complete driver survey report, click here.
