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Home » Unveiling Hidden Opportunities in the Market
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Unveiling Hidden Opportunities in the Market

Trucker Talk RadioBy Trucker Talk RadioSeptember 26, 2025No Comments2 Mins Read
Unveiling hidden opportunities in the market
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Exciting New Location Celebration

ABBOTSFORD, British Columbia, Sept. 09, 2025 (GLOBE NEWSWIRE) — ML-Truck Equipment is excited to announce the Opening Celebration of its new facility located at 30189 Old Yale Road, Abbotsford, B.C. The event is set for September 18, 2025, from 11 a.m. to 2:30 p.m., and invites past and new customers, fleet managers, suppliers, media, and fans of Moffett, HIAB, and Multilift to join the festivities.

A State-of-the-Art Facility

The new ML-Truck Equipment facility, conveniently located just off Highway #1, marks 72 years of HIAB’s legacy and is situated only ten minutes from the company’s original location. The facility includes six large service bays that can accommodate any truck cranes and trailers. Additionally, it boasts an extensive inventory of HIAB cranes, Moffett forklifts, Multilift hooklift packages, LogLift forestry cranes, and large Effer cranes, along with a well-stocked parts department offering genuine components.

Manager’s Excitement

“We are extremely excited to open our doors to businesses in B.C.,” said Stirling Robertson, Branch Manager of ML-Truck Equipment Ltd. “This facility has been a long-held vision for us, and we are eager to showcase it to the community.”

Event Highlights

The Opening Celebration will feature hands-on experiences with two groundbreaking innovations: the HIAB HiSKILL™, a virtual reality training system for operator training anytime and anywhere, and the award-winning Moffett e8 55.33-10, an all-electric truck-mounted forklift.

Discover More at the Celebration

“While we’ve always been known for HIAB, many operators and fleet managers might be surprised by our extensive offerings,” remarked Robertson. “Our Opening Celebration is an excellent opportunity for exploration and learning.”

Join the Fun!

This event promises to be both enjoyable and informative, with catering from local food trucks, draw prizes, giveaways, games, tours, and a vendor showcase. The team at ML-Truck Equipment will be available for any questions.

Contact Information

If you have not yet received an invitation, please reach out to events@mltruckequipment.com. For ongoing updates, follow us on social media @mltruckequipment.

About ML-Truck Equipment

ML-Truck Equipment is a Canadian-owned company authorized to sell and service HIAB cranes, Moffett forklifts, Multilift hooklifts, Loglift forestry cranes, and Effer cranes in B.C. It is part of the Atlas Polar family group of companies, co-owned by Atlas Polar Company Ltd., founded in 1938, and MasonLift Ltd. For more details, visit www.mltruckequipment.com.

For inquiries, contact Stirling Robertson at 778 201 9971 or srobertson@mltruckequipment.com.

A related photo is available at this link.

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Hidden Market Opportunities Unveiling
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