Key Insights
A survey involving over 220 truck drivers indicated that traditional coffee choices are prevalent on highways. Most drivers prefer straightforward truck stop coffee, with McDonald’s McCafé and Starbucks following as popular options.
On average, truckers spend over $3,200 each year on snacks and beverages, typically opting for fresh fruit, protein bars, candy, and Slim Jims.
Almost all drivers surveyed expressed interest in healthier, convenient snack options, with 93% open to trying a healthy snack subscription if available at truck stops.
Planning a fall road trip? Consider following the habits of seasoned truckers and prioritize your fuel at the start by choosing the right coffee.
In October, JW Security Bonds released findings regarding the fueling habits of truck drivers. The team surveyed over 220 truckers about their preferred snacks, caffeine intake, and the impact of their eating habits on their health and performance.
After analyzing the data, the team found that most drivers choose straightforward truck stop coffee for its accessibility and reliability. It was the preferred choice, followed by McDonald’s McCafé and Starbucks.
The survey highlighted that caffeine is a significant part of a trucker’s diet, with 66% of respondents consuming moderate levels of caffeine (201-400 milligrams per day) and 22% consuming higher amounts (401-600 milligrams). Some 4% reported very high consumption, amounting to around five cups daily.
The primary snacks paired with coffee were fresh fruit, protein bars, Snickers, Kit Kat, and Slim Jims. Truckers typically spend about $30 weekly on snacks and $33 on drinks, leading to an annual total of more than $3,200. Notably, 12% of respondents indicated spending over $100 weekly on snacks and drinks, tallying over $10,000 per year.
Despite their spending, nearly all truckers showed a willingness to invest in healthier options, with 93% willing to consider a healthy snack subscription at truck stops. The interest was particularly strong among Gen Z drivers, with 97% expressing eagerness for healthier choices.
“This kind of interest reflects a desire for improved eating habits,” noted Eric Weisbrot from JW Surety Bonds. “Drivers are aware of their food intake and its emotional ties, with 65% admitting to misleading partners about their snacking.” He also emphasized that whether for a short or long trip, proper nutrition influences performance, advising travelers to prioritize nourishing options over mere caffeine.”
